Every business owner wants to design websites that can attract more traffic. The ultimate aim of social media platforms is to divert more users to a website. Unfortunately, a lot of businesses don’t analyze their social media audience. Also, they are unaware audience needs.
For a successful business venture, you must find answers to the following questions:
- What kind of content pleases your audience?
- Who are your social media users and audience?
If you wish to answer these questions, you must engage in social media analytics.
In this short article, you will read about the best tools and social media platforms for understanding your audience.
Tool #1 – Facebook
The list of tools begins with Facebook. In general, Facebook offers an insight of audience page likes and demographics. This is one of the most powerful tools for social media analytics in the market. It helps businesses learn more about their Facebook page.
Tip #1: To gather Audience insights from Facebook, you must navigate to the top-right corner of your Facebook Page. Then, click “Manage Ads”. Next, you must select “Facebook Ads”. Now, you will have access to a menu called “Audience Insights”.
Tip #2: The Demographics Tab in Facebook will help you gather critical information like audience job titles, relationship status, lifestyle, gender, education, and age.
Tip #2: Page Likes on Facebook will help you understand more about fan requirements and what they would want to see on your Page.
When compared to many other tools for social media analytics, Facebook is both simple and accurate.
Another interesting tool for analyzing your online audience would be Instagram. Every business needs a profile on Instagram. And, “Instagram Insights” is a great tool for learning your followers. Instagram Insights is a native analytics tool from the social media site.
Tip #1: To know more about your Instagram followers, click on your profile picture and select “Analytics”. Next, scroll to “Followers” and select “See More”. This section will give you more details on gender distribution, days your followers were active, top cities and age distribution.
If you are reluctant to use Instagram analytics, you must try Social Rank.
Social Rank is a fine tool that connects with Instagram. You can use Social Rank to gather audience details like famous bio words, top follower destinations, gender distribution, age distribution, famous hashtags, the best time for a post and follower distribution.
The talk about social media analytics will be incomplete without “Twitter”.
Twitter analytics is all about demographics, interests and more! When compared to other social media analytic tools, Twitter is comprehensive. In fact, you can use Twitter analytics to know more about your organic audience.
Tip #1: To gather information from Twitter analytics you should click on your profile picture, select “Analytics” and then select “Audiences. Now, you will have access to various details like country, age distribution, interests, occupation, income categories and buying trends.
Few other free social media analytics tools are Followerwonk, LinkedIn Analytics, and Pinterest.