There are numerous misconceptions about what traditional and digital marketing is all about! Also, there are plenty of myths and facts on how they differ from one another.
Most marketers question the effectiveness of traditional and digital methods.
Undeniably, digital marketing is much more efficient and reliable with data. It makes tracking and managing data an easy task. On the other hand, traditional marketing methods are more-or-less dead.
Regardless of your industry or audience, the impact digital marketing has on customers is not going to decrease. In fact, it is going to become stronger in the coming years. And, digital marketing has become exceptionally profitable.
In this short article, you will read about the differences between traditional and digital marketing.
Difference #1 – Audience Segmentation
One of the major differences between digital and traditional marketing would be “Audience segmentation”. The ultimate aim of a marketer is to communicate and reach the right audience. They don’t have to reach everyone! When it comes to traditional marketing, you can choose the right magazine and papers to publish your advertisements. In fact, you can decide on the right billboards for your ads. Traditional marketers have conservative methods for advertising.
On the other hand, digital marketers should choose the right websites and banners for posting their advertisements. Their social media posts must be directed towards an ideal group.
For example: If you sell shoes, you must figure out what would be the best websites for your shoes. Next, you must create an appropriate page on Facebook for your advertisements. Next, you should experiment remarketing.
There are numerous ways to gauge and attract an audience in digital marketing. These methods are not suitable for traditional marketers.
It is important for marketers to measure data. Every digital marketing company has accurate ways of measuring data. Data helps them move forward. In the long run, marketers need data to make wiser and better decisions.
Golden Thumb Rule: The key to successful marketing would be data analysis and implementation. You should be able to implement changes based on what your data says.
On the other hand, traditional marketers have very few ways to understand their customers. Let’s understand this as an example:
You own a car company, and you wish to make your online presence stronger. With this being said, how many billboards are you planning to cover? Once the billboards are covered, how do you know if people saw your advertisement or not? Also, how will you know if people liked your advertisement or not!
Traditional marketing methods have room for errors. This is not true with digital marketers. Measuring data and understanding its impact becomes simpler with digital methods.
Digital marketers have the freedom to target a specific group of people. It is important to focus your campaigns around a specific demographic. Demographic could be global or local! With traditional marketing, you cannot achieve this. Your billboard will stand in a specific place forever. Your advertisements will cover a small area! If there are language issues, a considerable number of people wouldn’t understand your ad.
To overcome such problems, you need digital marketing.